Cookie Policy

Effective date: 06 July 2026

I. Who we are

Quick guide

This section explains which Applegreen Group company is responsible for processing your personal data and how to contact the relevant privacy team.

This Global Privacy Notice is issued on behalf of the Applegreen Group ("Applegreen", "we", "us" or "our").

The Applegreen Group includes companies operating customer-facing services across Ireland, the United Kingdom, Northern Ireland and the United States.

Applegreen Group companies

Ireland

  • Petrogas Group Limited
  • Applegreen Electric IRL Service Areas Limited
  • Address: Block 17, Joyce Way, Park West Business Park, Dublin D12 F2V3, Ireland

United Kingdom

  • Welcome Break Limited
  • Applegreen Electric UK Service Areas
  • Address: 2 Vantage Court, Tickford Street, Newport Pagnell, MK16 9EZ, United Kingdom

United States

  • Petrogas Group US Inc
  • Address: 208 Harristown Road, Glen Rock, NJ 07452, United States

Depending on the service you are using, one or more of these companies may act as the data controller responsible for processing your personal data. References to Applegreen, Welcome Break, "we", "us" and "our" refer to the relevant Applegreen Group company responsible for the service being provided.

Contact details

Republic of Ireland and United States

  • Email: dpo@applegreen.com
  • Privacy rights request form (Ireland): [Insert privacy rights form link]

If you are a resident of Connecticut, Delaware, New Hampshire, New Jersey or Indiana, please use the US privacy rights request form: [Insert US privacy rights form link]

United Kingdom and Northern Ireland

  • Email: dpo@welcomebreak.co.uk
  • Privacy rights request form: [Insert UK privacy rights form link]

Privacy complaints

  • If you are not satisfied with our response to a privacy rights request, please use the privacy complaints form: [Insert complaints form link]

II. Purpose of this Privacy Notice

Quick guide

This section explains why this Privacy Notice exists and when it applies, including when you use our websites, apps, hotels, EV charging services, loyalty programmes and other customer services.

This is a global Privacy Notice that explains how we collect, use, share and protect personal data in connection with our customer-facing activities.

This Notice applies when you:

  • Visit our premises, including service stations, travel plazas, retail sites, EV charging locations, hotels and other customer facilities.
  • Use our websites, mobile applications and digital platforms.
  • Create or use a customer account, including EV charging, Wi-Fi, loyalty programme and fuel card accounts.
  • Make hotel bookings, including individual, business and group bookings.
  • Purchase products or use our services.
  • Join and participate in loyalty and rewards programmes, including partner programmes such as Wyndham Rewards.
  • Use EV charging services and charging infrastructure.
  • Use fuel card services, including account management, billing and transactions.
  • Receive, access or redeem personalised offers, promotions and vouchers.
  • Contact our customer service teams by email, phone, online forms or social media.
  • Participate in surveys, promotions, prize draws, games rooms or customer feedback activities.
  • Interact with marketing communications, including newsletters and promotional messages.
  • Visit sites where CCTV, vehicle monitoring or similar security systems operate.
  • Interact with our websites or services through cookies and similar technologies.

III. Sources of personal data

Quick guide

This section explains where we obtain personal data from, including information provided directly by you, collected automatically through our services, received from trusted third parties and obtained from public sources where appropriate.

We may collect personal data from the following sources:

Information you provide directly

We collect personal data directly from you when you:

  • Visit our premises.
  • Make a purchase.
  • Make a booking.
  • Register for an account.
  • Sign up to newsletters.
  • Join a loyalty programme.
  • Contact us with a question or request.
  • Otherwise interact with our products and services.

Information collected automatically

We automatically collect certain information when you use:

  • Our websites.
  • Mobile applications.
  • Wi-Fi services.
  • EV charging infrastructure.
  • Other digital services and platforms.

Information from third parties

We may receive personal data from trusted third parties, including:

  • Booking platforms.
  • EV charging providers.
  • Wi‑Fi providers.
  • Survey and feedback providers.
  • Parking providers.
  • Other Applegreen Group companies.

Information from public sources

Where relevant and permitted by law, we may collect information from publicly available sources.

IV. How we use your personal data

Quick guide

This section explains the categories of personal data we process and how we use that data depending on how you interact with us.

A. Categories of personal data we process

Account and membership data

Includes:

  • Customer account IDs
  • Usernames
  • Account identifiers
  • Login and authentication details
  • Account status
  • Linked services and users
  • Membership IDs
  • Programme participation details
  • Account administration information

Address information

Includes:

  • Billing addresses
  • Correspondence addresses
  • Postal addresses
  • Service addresses
  • Address information used for bookings, billing, deliveries and communications

Adult gaming access and alert data

Includes:

  • Access alerts
  • Attendance indicators
  • Age verification outcomes
  • Self-exclusion indicators
  • Access control records
  • Staff intervention alerts relating to adult gaming areas

Aggregated or de-identified insights

Includes:

  • Aggregated analytics
  • Anonymised reports
  • Pseudonymised data outputs
  • Customer trends
  • Usage insights
  • Business planning information

Billing and payment information

Includes:

  • Billing details
  • Invoices
  • Payment history
  • Transaction records
  • Bank and payment information
  • Refund records
  • Financial records
  • VAT information where applicable
  • Payment administration data

Biometric and facial pattern data

Includes:

  • Facial image data
  • Facial pattern data
  • Biometric templates
  • Video-derived facial information used for:
    • Age estimation
    • Access control
    • Limited identification
    • Demographic estimation
    • Visitor analytics
    • Responsible gambling controls

Booking and stay information

Includes:

  • Booking dates and times
  • Booking source or channel
  • Booking status
  • Hotel ID and hotel name
  • Check-in and check-out dates
  • Stay history
  • Visit history
  • Last visit date and location
  • Hotel service information

Continue this same pattern for all remaining categories.

For the processing activities sections, convert each table into:

1.1 When you visit our website

When you visit our website, we automatically collect certain information about your device and browsing activity to ensure the website functions properly, remains secure and provides an optimal user experience.

We process the following personal data:

Device and technical information

Purpose:

  • Website security
  • Fraud prevention
  • Basic website functionality
  • Website compatibility
  • Performance optimisation

Lawful basis:

  • Legitimate interests

Transaction and usage data

Purpose:

  • Analyse website usage
  • Improve website content and structure
  • Maintain logs
  • Troubleshoot issues
  • Ensure system integrity
  • Improve usability and user experience

Lawful basis:

  • Legitimate interests

1.2 Cookies and tracking technologies

We use cookies and similar technologies to improve website functionality, analyse traffic and support marketing activities where applicable.

Cookie and online identifiers

Purpose:

  • Enable essential website functionality

Lawful basis:

  • Legitimate interests

Preferences and consent data

Purpose:

  • Record and manage cookie choices

Lawful basis:

  • Legal obligation

Aggregated or de-identified insights

Purpose:

  • Analyse traffic
  • Improve website performance

Lawful basis:

  • Consent for non-essential cookies
  • Legitimate interests for essential cookies

Marketing and advertising data

Purpose:

  • Deliver and measure advertising effectiveness

Lawful basis:

  • Consent (UK/EEA)
  • Applicable law (US jurisdictions)

Device and technical information

Purpose:

  • Ensure proper functioning and security of digital services

Lawful basis:

  • Legitimate interests

For the "Who we share your data with" section, a simple bulleted list works best:

Who we share your data with

We may share your personal data with:

  • Group companies, including Welcome Break and other Applegreen Group entities.
  • Service providers and data processors, including IT, hosting, cloud, CRM, payment, booking, loyalty, EV charging, fuel card, marketing and analytics providers.
  • Payment and financial service providers such as banks and payment processors.
  • Business partners involved in hotel bookings, loyalty programmes, EV charging services and promotional campaigns.
  • Marketing and advertising partners where permitted by law.
  • Professional advisers including lawyers, auditors, insurers and consultants.
  • Regulators, supervisory authorities, police and law enforcement agencies where required by law.
  • Fraud prevention and security organisations.
  • Third parties involved in mergers, acquisitions, restructuring or business sales.

All third parties are required to protect personal data and process it in accordance with applicable data protection laws.